OUR STORY
Lonndeu is an independent wellness brand born in Fårö, Sweden, based in Auckland, New Zealand.
A SEED WAS PLANTED
Fårö, 2020. Sheida had escaped the stressful city life in Stockholm and settled in Gotland during the summer of the pandemic. Surrounded by the captivating landscapes, fragrant herb gardens and the gentle rhythm of life on Gotland, a vision began to take shape – the birth of Lonndeu.
In 2021, Lonndeu was selected as one of the companies to participate in Google #Westart incubator for female founded start ups.
ALL-NATURAL AND LOW-WASTE ALTERNATIVES TO HOME & BODY PRODUCTS
“I had started to become aware of what the products I used daily consited of and began to wonder why all the big brands where mixing a bunch of different synthetic ingredients like fragrance oils to manufacture scented products, when you could use 100% pure, natural and organic essential oils and also get the therapeutic benefits of each plant".
I soon found out that the reason was because synthetic fragrances were cheaper to produce and had long shelf lifes which meant more profit for the companies - but they contained harmful chemicals that could give longterm effects such as hormone disruption, allergies and even cancer. I wanted to change that. Our products are made to offer an all-natural and low-waste alternative to home & body products".